SAINT FRANCIS HOUSE

The Archdiocese of Newark aims to promote vocations in a way that celebrates diversity and sustains new trust inside its community.

Creative Direction

Researching vocations houses in the U.S. uncovered an often stale and emotionless brand approach that did not foster brand value or champion the need to re-build a trusting connection with communities. More than a face-lift, the Saint Francis House identity embraces a tone that meets people where they are in discernment.