Resume

Everfi

Creative Director, Remote (01/2018-Present)

Directed and executed creative content for enterprise partners across multiple sectors, supporting $19M+ in annual recurring revenue and driving measurable business growth.
Oversaw creative development for social, email, event, sales, corporate, and web content to strengthen performance marketing, user acquisition, and lead generation.
Led Super Bowl LVIII digital experience, generating 60,000+ users and 2,000+ qualified leads, boosting brand visibility and contributing to sports industry pipeline growth.
Partnered with analytics to design and execute A/B testing, optimizing creative strategy through data-driven insights that increased engagement and conversion rates.
Spearheaded a $700K+ rebrand initiative, developing brand systems, vendor relationships, and visual guidelines, reducing agency dependency and creative production costs by 22%.
Mentored and managed design teams of 8+, implementing growth initiatives and training programs to elevate creative quality, collaboration, and professional development.
Managed vendor relationships and 8-figure production budgets, achieving 14% cost savings through efficient workflows, negotiation, and improved agency collaboration.

Lead Graphic Designer, Washington D.C. (02/2016-01/2018)

Directed a $9M+ ARR portfolio across sports, finance, entertainment, and healthcare sectors, partnering with sales and product teams to strengthen engagement and brand visibility.
Collaborated with executive stakeholders to present creative concepts using wireframes, storyboards, and case studies that effectively demonstrated design strategy and visual impact.
Developed and delivered persuasive presentations, proposals, and annual reports, securing key partnerships and expanding client relationships with brands including Zelle and HCA Healthcare.
Produced high-performing web and social content that elevated campaign performance and contributed to a 92% partner renewal rate in 2025.
Mentored junior designers through feedback and skill development, fostering a collaborative, innovative, and high-performing creative culture.

National Geographic

Multimedia Designer, Washington D.C. (03/2013-12/2015)

Led development of interactive presentations and social graphics that followed brand guidelines and boosted engagement across retail, event, and digital activations.
Designed nationwide packaging for National Geographic Maps, ensuring cohesive brand presentation and strong visual impact within major retail environments.
Produced immersive customer experiences for traveling exhibits and industry conferences, crafting narratives that resonated with target personas and increased ROI by 17%.

InvestorPlace Media

Multimedia Designer, Rockville, MD (08/2010-04/2012)

Designed social graphics, A/B tested product logos, and built front-end designs
for websites and emails.
Created cohesive visual identities and digital experiences for flagship product offerings.
Produced product demo videos using motion design, narration, and edited footage
for investors and users.