Resume

Everfi

Art Director, Remote (01/2018-Present)

Directed multi-channel creative across paid social, landing pages, and email to support performance marketing, user acquisition, and lead generation initiatives.Managed creative for paid social, landing pages, and email to drive performance marketing, user acquisition, and lead generation.
Led design and execution for the Super Bowl LVIII digital experience, generating 40,000+ users and 1,000 demo requests, directly contributing to pipeline growth.
Partnered with analytics teams to apply A/B testing frameworks, optimizing campaign performance through data-driven creative iterations.
Developed scalable visual identity systems and brand guidelines adopted by 1,000+ staff, reducing external agency use by 90+ hours monthly.
Mentored and coached design teams, implementing growth plans and skill-building programs to elevate creative quality and career development.
Managed vendor relationships and budgets, securing a 6% cost reduction via streamlined production and agency collaboration.

Graphic Designer, Washington D.C. (02/2016-01/2018)

Created full-funnel marketing assets supporting sales, product, and growth marketing teams to boost brand awareness and customer acquisition.
Presented creative concepts to executive stakeholders using wireframes, storyboards, and case studies to secure buy-in on high-impact campaigns.

National Geographic

Multimedia Designer, Washington D.C. (03/2013-12/2015)

Created social media, packaging, and retail displays for consumer marketing, events, and product launches in nationwide outlets.
Delivered immersive visual experiences for exhibitions and industry conferences, enhancing audience engagement with tailored brand storytelling.