EDUCUP CHALLENGE

During the COVID-19 pandemic, EduCup engaged students in online classrooms with a K-12 virtual learning challenge.

Creative Direction

At launch, students in the US were seeing a heavy contrast between the in-person classroom and a variety of stale, on-line classroom platforms. This identity focused on bringing the excitement of signature events, competition, and face time with partner sports leagues to a virtual environment, bringing camaraderie and regional pride to a then very individual learning experience.