NFL CHARACTER PLAYBOOK SUPER BOWL RE-LAUNCH

In conjunction with Super Bowl LVIII, The NFL relaunched its K-12 character building program with partner, Everfi.

Art Direction, Front-End Design and Prototyping

This digital experience focused on three key elements: an updated visual identity, capturing engagement for program demos, and the Super Bowl LVIII Character Playbook commercial. In the five days after the commercial’s debut, the website engaged 40,000 users and generated 1000 demo requests from key persona groups.